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It was a long time coming, but the Yankees finally released the 2010 promotional dates on Yankees.com.  As always, the highlight of the promotional schedule is bat day - Sunday May 16th, when the Minnesota Twins visit the Bronx.  Also featured is Mariano Rivera Figurine night on Friday, June 11 sponsored by Sports Authority.  Any collectible item representing the great Mariano Rivera is worth arriving early to the ballpark for and previous entries in this series (Derek Jeter, Bernie Williams) have been of extremely high quality.

The rest of the schedule is littered with to be announced "promotional items," and filler like "27-time World Champions Ice Cream Bowl Day."

Old Timer's Day falls on Saturday July 17th (as previously reported).

As usual, there aren't any really exciting promotions that will be the sole-attraction drawing people to the ballpark.  Of course, when over 3 million tickets are sold before tickets officially go on sale, the need for promotions is minimal.  Are there any promotions we didn't mention that you're looking forward to?  Let us know in the comments

(Full promotional schedule by clicking the "read more" button.)

 

April
Date Opponent Promotion / Event Presented by For
Thu, Apr 15 Angels 27-Time World Champions Commemorative Cap Night H&R Block All Fans
Fri, Apr 16 Rangers Magnetic Schedule Night AT&T All Fans
Sat, Apr 17 Rangers Calendar Day Subway All Fans
Sun, Apr 18 Rangers Calendar Day Subway All Fans
May
Date Opponent Promotion / Event Presented by For
Sat, May 15 Twins Cap Day Hess All Fans
Sun, May 16 Twins 2009 World Champions Bat Day Bank of America 1st 10,000 fans 14 and younger
Wed, May 19 Rays Dunkin' Donuts Gift Card Night Dunkin' Donuts 1st 18,000 fans 21 and older

June
Date Opponent Promotion / Event Presented by For
Tue, Jun 1 Orioles Luggage Tag Night Delta Air Lines 1st 18,000 fans 21 and older
Wed, Jun 2 Orioles 27-Time World Champions Collectible Cup Night Premio Foods 1st 25,000 fans in attendance
Fri, Jun 11 Astros Mariano Rivera Figurine Night Sports Authority 1st 18,000 fans 21 and older
Sat, Jun 12 Astros Military Appreciation Day
Sun, Jun 13 Astros 2009 World Champions Fan Ring Day William Barthman Jewelers 1st 18,000 fans 14 and younger
Tue, Jun 15 Phillies Limited Edition Miniature Collectible Yankees Ford Fiesta Day Ford 1st 18,000 fans in attendance
Wed, Jun 16 Phillies 27-Time World Champions Bottle Opener Night Budweiser 1st 18,000 fans 21 and older
Thu, Jun 17 Phillies Promotion Item Avis 1st 18,000 fans 21 and older
Tue, Jun 29 Mariners Chip Clip Night Wholly Guacomole 1st 18,000 fans in attendance
Wed, Jun 30 Mariners 27-Time World Champions T-shirt Night Supercuts 1st 18,000 fans in attendance
July
Date Opponent Promotion / Event Presented by For
Sun, Jul 4 Blue Jays 27-Time World Champions Ice Cream Bowl Day Turkey Hill 1st 18,000 fans 14 and younger
Sat, Jul 17 Rays Old-Timers' Day
Sun, Jul 18 Rays Promotion Item Boar's Head 1st 22,000 fans in attendance
Tue, Jul 20 Angels Cap Night Budweiser 1st 18,000 fans 21 and older
Thu, Jul 22 Royals Cap Night Canon 1st 18,000 fans in attendance
Sat, Jul 24 Royals Lunch Box Day Party City 1st 18,000 fans 14 and younger
Sun, Jul 25 Royals Umbrella Day J&R Music and Computer World 1st 18,000 fans 21 and older

August
Date Opponent Promotion / Event Presented by For
Tue, Aug 17 Tigers Promotion Item P.C. Richard & Son 1st 18,000 fans in attendance
Sat, Aug 21 Mariners Promotion Item W.B. Mason 1st 18,000 fans 14 and younger
Sun, Aug 22 Mariners Yankees Banner Day Sharp Electronics 1st 18,000 fans 14 and younger
September
Date Opponent Promotion / Event Presented by For
Wed, Sep 8 Orioles Promotion Item New York Presbyterian Hospital 1st 18,000 fans in attendance
Tue, Sep 21 Rays Snoopy Yankees Doll Night MetLife 1st 18,000 fans in attendance
Wed, Sep 22 Rays Poster Night Catch 24 Advertising 1st 18,000 fans 14 and younger
Thu, Sep 23 Rays Promotion Item Starter 1st 18,000 fans in attendance